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SIA’s mission is to help the winter outdoor community thrive.

As an SIA member, you’re an integral part of a united community, working together to build a strong foundation for our industry and continuing to grow a culture that we’re all proud to be part of.

We're United By Winter. Join Us.

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Advocacy

Uniting the winter community to take meaningful action on climate change and tariffs. SIA understands the magnitude and responsibility of using this collective voice for the better good of the entire winter outdoor community.

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Consumers

Invaluable and direct access to winter outdoor enthusiasts and their insights, habits, and trends. Actionable consumer insights and increasing winter participation are essential to growing your business. SIA is leading the charge on bridging the gap between its members and consumers in fundamental ways.

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Education

Vital tools and information to support and grow your business. SIA’s Industry + Intelligence is a year-round, educational platform that provides SIA members with strategic tools and information to support and grow their business.

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Inclusion

Charting a path for inclusion in the winter outdoor industry. SIA is committed to charting a path for positive industry change that includes frank conversations, member education, leadership and business tools, and industry-wide collaborations.

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Insights

Actionable consumer, retail, and participation data to make better informed business decisions. SIA members get the significant advantage of relevant and timely research and data tools to help them make better, more informed business decisions.

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Participation

Working together grow the winter outdoor community. Growing participation is a sure-fire way to grow the business. SIA is unwavering in its efforts to get more people on snow.

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Membership Highlight

The Fresh Tracks Playbook

SIA is proud to offer The Fresh Tracks Playbook, an inclusive leadership training guide for industry leaders on their journey to a more inclusive winter outdoor community.

  • The Fresh Tracks Playbook provides industry leaders with critical skills that serve as an essential stepping-stone toward more inclusive business practices within the winter outdoor community
  •  Focused on Inclusive Leadership, the Playbook will empower professionals at all levels to take action to create welcoming spaces for a diversity of people
  • Available immediately to SIA 2021-22 members – access the member portal for the playbook, to become an SIA member or to renew your membership here
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Stories of Winter

Interesting stories from the winter outdoor community.

Perry Cohen & the Venture Out Project are working to make skiing a safer, more inclusive space for the LGBTQ community

“… regarding skiing and snowboarding, specifically, that those sports can also provide a bit of inherent inclusivity that simply going for hikes, for example, can’t. Snowsports can be on the frontlines of change.”

Read the Story on Freeskier Here

Image of Perry Cohen ripping his skins, courtesy of Perry Cohen from Freeskier article.

U.S. Ski & Snowboard Announces Four-Year Partnership with the National Brotherhood of Skiers

“We are extremely pleased to partner and work hand in hand with U.S. Ski & Snowboard,” said National Brotherhood of Skiers President Henri Rivers. “Their goal and the goals of the National Brotherhood of Skiers clearly focus on the same path of being the best in the world and making snowsports and elite-level competition more inclusive to African Americans and people of color. Elevating an African American to a World Cup podium in skiing and snowboarding would bring the United States to a new level of being the best in the world.”
 
Learn More Here